Five ways to stand out on social media

Top tips from the Which? Trusted Traders team

Are your social media posts getting enough attention from potential customers? We talk you through some tried-and-tested methods to get noticed.

Whether you’re a Facebook fan, a Twitter lover or an Instagram addict, social media presents a great opportunity for you to connect with customers and your community.

Here are Which? Trusted Traders’ top tips to help your business stand out from your competitors on social media.

Get the support of a dedicated account manager and our advice sent straight to your inbox every month when you become a Which? Trusted Trader.

1. Post before-and-after pictures of your work

Ever heard of the ‘show, don’t tell’ technique? It’s more effective to show people evidence of your skills, rather than just telling them your work is great.

Posting before-and-after pictures of your work on social media is an easy way to show customers what you can do.

You don’t need to be David Bailey – just take a few snaps on your mobile phone. Make sure that:

  • the shots are in focus
  • the lighting is good (natural light is best, if possible)
  • you avoid being caught in the reflection from any glass or mirrors.

2. Use a personal touch

As long as you remain professional, it’s a good idea to show your human side to your customers, as it’s more engaging and can increase trust.

You can do this by:

3. Run competitions

Facebook, Twitter and Instagram shown on computer and phone screens
Social media can form a key part of your marketing strategy

Holding a giveaway on your social media channels can help you to connect with customers. All you have to do is offer a prize; ask people to like, comment on or share your post to enter; then pick a winner.

Don’t be tempted to ask people to follow or like your account to enter, as it will be difficult to work out who followed you while the competition was running. Instead, you can suggest that people follow you to see who wins.

Make sure you also follow the rules set down by the networks you’re using (read Twitter’s competition rulesFacebook’s rules and Instagram’s rules).

4. Grab attention with a catchy question

Starting your post with a question is a good way to draw in your customers and get them thinking.

You can use this technique to directly advertise your services, for example: ‘Do you need a new boiler but don’t know who to call?’ or ‘Is your garden in need of some TLC?’.

Or you can use it more subtly, for example by posting pictures of different projects you’ve worked on and asking customers which is their favourite.

Make sure you use this technique in moderation, though. If you start every single post with a question, it will soon get tired.

5. Join Trusted Traders and use our logo on your social media

Trader with Trusted Traders and HETAS logos on his van
Have you thought about joining Which? Trusted Traders?

When you become a Which? Trusted Trader, you’ll be able to use our logo in your business, including on your workwear, vehicles and social media accounts.

Displaying our logo can help you to stand out from your competitors. Like our well-known Best Buy logo, the Which? Trusted Trader logo is a sign of reputation and trust; recognising good traders and making it easier for customers to hire a trader they can trust.

You can see some of the creative ways our traders are using the logo in their businesses on our Twitter and Facebook accounts.


If you’re a HETAS member, you’ll receive 50% off your first six months’ membership with Which? Trusted Traders.

To take advantage of this offer, request a call back or get in touch with our team on 0117 456 6062 for more information. Lines are open Monday to Friday, 9am-5pm.


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