Time to get Social!

With the average daily use of social media in the UK now over two hours and with over 500 million tweets sent per day, it can be difficult to get your Tweet interacted with. If you want a higher click through rate to your website, these 5 top tips could help your social posts be as effective as possible. The information and statistics below have been collated by social experts who have analysed social media to see what works on Twitter…and what doesn’t….

Photo happy

Tweets that contain images are 34% more likely to get shared and clicked than tweets without an image. Why not share some of your recent installations or the latest offers in your showroom. You can also tag other users in media to get them to click through and engage with you. Include us too! @hetas_uk

Where to URL

Tweets with a URL placed in the middle of a tweet are 26% more likely to get clicked than those with a URL placed at the beginning or end of a tweet. You can also shorten your URL by using a link management platform such as https://bitly.com.


Tweets from businesses that include hashtags are 33% more likely to get clicked than tweets without hashtags. Why not get involved with our regular #testittuesday

Less is more

Tweets from businesses with one hashtag are 69% more likely to get retweeted & clicked than those with two hashtags.

Look after new followers

Businesses will on average lose 15% of the new Twitter followers within three weeks unless they make an effort to engage early. Make sure you stay up to date so you can keep the clicks coming in.

HETAS will be launching an Instagram account in the near future so make sure you follow our social media channels for updates.

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